Keenova: The launch of a branded therapeutics company
Keen to Solve. Keen to Serve.
When Mallinckrodt and Endo completed their landmark merger, they required two distinct brand identities to navigate organizational complexity. My team at Prophet was tasked with creating a patient-centric branded therapeutics company that would differentiate itself from legacy, product-driven competitors.
Medicine changes outcomes.
Keenova changes the journey.
We defined a voice for Keenova that signalled an assertive advocate in a complex, product-driven industry. The core messaging anchors all communication in a people-first, experience-led philosophy.
